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The United States business community is overwhelmingly comprised of small businesses. Fully 90 percent have fewer than 20 employees, and less than three-tenths of one percent employ more than 500. Entrepreneurs launch new businesses daily. Unfortunately, most fail. Industry analysts estimate that between 80 and 90 percent fail within the first two years. Failure is not inevitable, however and, with the right strategy, the odds of success can be significantly higher.
Possibly the best path to success for a new business is to hire an expert. Any startup can be daunting. Daily tasks and issue resolution often leave little or no time for analysis and correction of strategy, evaluation of competitors, and initial branding, just a few of the critical components of success. Adding to the difficulty is the necessity for an online presence, often completely outside the knowledge base of the business owner.
Businesses that have successfully overcome the initial challenges but still are falling short of the anticipated growth pattern or that find themselves in need of re-branding can also profit from engaging a subject matter expert to enhance reach, sales volume, or to add products or capability. Industry experts such as John Lipe specialize in lending critical direction, branding, and SEO. Ranking is perhaps the most important factor in a business’s eventual success. Few researchers look past the first few listings in a search for products, services, or companies.
Increasing website traffic is the shortest path to business growth. A proven SEO Growth Development plan outlines each step necessary for success, while retaining the unique identity of the individual business. All businesses share some attributes in common, and an SEO plan takes them into consideration. However, the unique details of each client business are what can make all of the difference. Simply hiring SEO writers seldom is enough. To appear at the top of a search requires the expertise and dedication of a professional, one who has a track record of success and who gets personally involved with each client company.
When searching for the right consultant who can lift a business to a higher level, the time, and resources spent doing research will be multiplied in value received. Down-selecting to those whose expertise is the best fit should be followed up with a consultation, normally without cost. In much the same manner as choosing a building contractor, a meeting can determine personal compatibility and act as the first step toward building the rapport necessary to proceed as a team rather than separately with common goals.
Final selection is all important as the firm or individual retained will likely be the most prominent factor in branding or re-branding the business, in driving strategy beyond the initial launch, and in ensuring maximum visibility and identity on a continuing basis. One firm with a long history of success in driving new businesses is johnlipe.com. Based in Seattle WA, the firm has assisted business clients nationwide for more than a decade.
Business owners know their business. Most can profit from utilizing those business owners who know and understand the business of growing successful businesses.